Dynamic and results-driven POS Design and Creative Leader with extensive experience delivering innovative retail display solutions within the FMCG and retail sectors. Currently serving as Head of Artwork at DS Smith Retail Marketing, leading a team that drives excellence in 2D and 3D creative POS artwork and design across multiple blue-chip clients.

With a proven record in client partnership, creative direction, and cross-functional team leadership, I have played a pivotal role in expanding and managing artwork and design for the TMS Mars UK account, helping transform it into one of DS Smith Retail Marketing UK’s largest and most successful client relationships.

At the heart of my work is a lifelong passion for art and design; a creative drive that inspires my approach to every project.
I bring this passion into my leadership, encouraging fresh thinking, meticulous attention to detail, and design excellence across every brief.