The Perfect Prefill

Mars approached us with the ambition of creating a fun, interactive way to communicate the principles of a perfect prefill unit, helping internal teams understand the importance of effective retail execution and its contribution to business success.

The initial concept was to use a game show format to bring the principles to life. Working in close partnership with Mars, my colleague and I at TMS helped develop this initial idea into a fully realised, immersive experience.

Through collaborative workshops, client meetings and creative development, we helped shape the overall experience, exploring how the game show concept could translate into an engaging and memorable event.

A key part of this was developing a distinctive identity for the fictional game show brand. I worked closely with our design team to establish the visual direction, creating a contemporary look and feel that captured the energy and personality of a television game show. We presented the creative direction to Mars, developing the identity and visual language into a cohesive experience.

The final concept centred around two oversized retail display units, with competing teams challenged to fill their units against the clock, testing their ability to deliver the perfect prefill in the most cost-effective and efficient way possible.

Working collaboratively across design, artwork, structural and production, we translated the creative vision into a fully realised interactive environment. This involved developing the visual branding, event graphics and physical game elements, ensuring every component worked together to create an engaging and seamless experience.

The event was exceptionally well received, with the client reporting a hugely successful dress rehearsal ahead of six planned sessions.

Feedback from Mars highlighted the quality of the creative delivery and the impact of the experience, with one senior stakeholder describing the partnership between Mars and TMS as being ‘at our best’. They praised the fun, energetic and flawless way the team engaged colleagues and reinforced the important role of retail execution in business success.